We need to elaborate questions to guide us into our analysis, the way we can solve the problem, understand the problem, and who or what causes the problem is most important, this way we can input the methodology Google Data Analyst starting we question.
In this scenario I have elaborate three questions for the future marketing program:
How do annual members and casual riders use Cyclistic bikes differently?
Why would casual riders buy Cyclistic annual memberships?
How can Cyclists use digital media to influence casual riders to become members?
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